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These are some of the products and components I use regularly in training and racing. Over time, I’ve refined my setup to prioritize reliability, simplicity, and consistency - especially during longer efforts where small details matter.This is not a complete list, but a selection of brands and gear I have personal experience with and continue to use.Some of the links include a discount code.
Nutrition from Noutron - 10%

I use Noutron for both daily training and racing. The products are built around high carbohydrate intake without upsetting the stomach - which matters when sessions get longer and more demanding.Their endurance drink is what I rely on for most rides and long runs. It’s easy to mix, easy to drink, and makes it possible to stay consistent with fueling over several hours.Fuel Bars are my go-to on the bike. Easy to eat, even at higher intensity, and a simple way to add carbs without relying on gels alone.Simple products that do what they’re supposed to - and make it easier to stay fueled when it matters.Website is in Danish, but feel free to reach out if you have any questions. Happy to help.
The link below includes 10% off automatically at checkout.
Components from CyclingCeramic - 10%

I use Cycling Ceramic components to improve the efficiency, durability, and overall smoothness of the bike. Their ceramic bearings and performance parts are designed to reduce friction in key areas like the drivetrain, wheels, and bottom bracket.The result is a setup that runs smoother and more consistently - especially noticeable on longer rides and sustained efforts, where efficiency and reliability matter most.I currently use their oversized pulley wheel system, which improves chain flow and drivetrain stability. It’s a small upgrade, but one that contributes to a cleaner, more precise feel over time.Beyond performance, the build quality and finish stand out. Well-made components that are built to last, and that integrate naturally into the bike without compromise.You can use code Jannik10 for 10% off at checkout.
Accessories from Neat-Components - 10%

I use Neat Components for small, functional upgrades that improve the overall setup of the bike. Their products are 3D-printed and designed specifically for different frames, seatposts, and saddles - with a clean and precise fit.I currently use their seatpost mount for my Garmin Varia radar, which integrates perfectly and keeps the rear of the bike clean without using straps or adapters.I also use their glasses holder at home to keep my cycling glasses organised. It’s a clean way to store multiple pairs in one place - either wall-mounted or on a stand - instead of having them scattered around.Thoughtful accessories that solve small, practical needs - both on the bike and at home.You can use code JB10 for 10% off at checkout.
Apparel from SYN

I’m part of the SYN community - a global cycling collective built around riding and shared effort.Their apparel has become a natural part of my training. Clean design, strong visual identity, and technical pieces that hold up during longer rides and harder sessions.For me, it’s not just about the clothing itself, but the people and mindset behind it. A community built around connection and consistency on the bike.
Apparel from Fusion Sportswear

I use Fusion for running and triathlon. Their apparel is built around performance, durability, and consistency - especially during structured training and race efforts.The fit is precise and stable, which matters during longer runs and triathlon sessions where comfort and functionality need to work together.I rely on their running gear in daily training, and their tri suits during races. Technical pieces designed to perform without unnecessary distractions.